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‘Clean Meat,’ the Future of Vegetarianism

It’s virtually unheard of for a social movement to succeed through individual consumer change. Social change is almost always accomplished through institutions: governments, companies, non-governmental organizations, and technology.

JACY REESE: ‘For decades, vegans have worked tirelessly to recruit more vegans, but that won’t work. We need a bigger solution to the issues in our food system. Vegans have tried everything. They have gone undercover on hundreds of farms to document cruelty, produced award-winning documentaries, written books, created YouTube channels, staged thousands of protests, and passed out millions of leaflets to inform people of the damage that animal agriculture does to animals, the planet, and human health. This has led to a modest increase in the number of vegetarians…

To put it bluntly: Going vegan or vegetarian seems to just be too difficult for most people. Not many are willing to deviate from the status quo and from their habit of eating animals, no matter how strong the moral arguments are or how much vegans advocate for their cause. This just isn’t how social change works. It’s virtually unheard of for a social movement to succeed through individual consumer change. Social change is almost always accomplished through institutions: governments, companies, non-governmental organizations, and technology…

Fortunately, vegan advocates have an incredible opportunity to change their tactics: clean meat — real meat made from animal cells without animal slaughter — named in homage to clean energy. Scientists are now able to make meat by taking a small sample of cells from a living animal through a biopsy, using a Q-tip swab. These cells are placed in a mixture of nutrients and growth factors that allows them to replicate in the same process that happens inside an animal’s body. The final product is meat, down to the molecular level’. SOURCE…

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