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The Beyond Meat vegan food company is planning to go ‘public

Nearly 40 percent of Americans are trying to eat more plant-based foods, according to a Nielsen Homescan survey.

LAUREN HIRSCH: ‘Beyond Meat has hired investment banks for an initial public offering… The plant-based food company has tapped J.P Morgan, Goldman Sachs and Credit Suisse to help lead the IPO… The IPO will be the first public stock offering for one of the slew of new companies that make vegetarian meat products that also appeal to carnivores. Brands like Impossible Foods and Modern Meadow have taken advantage of the increasing public awareness of the potential health risks and environmental concerns around meat consumption… Unlike previous vegetarian iterations, they’ve created products that closely mimic the taste and texture of real meat…

The National Institutes of Health published a report in 2012 that said regular red meat consumption could shorten consumers’ lifespan. It suggested that eaters “might help improve their health by substituting other healthy protein sources for some of the red meat they eat.” Nearly 40 percent of Americans are trying to eat more plant-based foods, according to a Nielsen Homescan survey… The nearly $30 billion processed meat industry last year grew by 2 percent, while the the $1.4 billion meat alternatives industry grew by 22 percent, according to data service Euromonitor’. SOURCE…

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