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The fight over defining ‘milk’ and ‘meat’

Dairy promoters want to control the term 'milk', the slaughter industry wants to regulate the term 'meat' so that plant-based burgers and other alternatives to animal flesh cannot use the term.

GENE BAUR: ‘For decades, the dairy industry, along with other factory-farming interests, has invested heavily in the political system, and it is a perennial recipient of preferential policies and government subsidies. And similar to the way dairy promoters want to control the term “milk,” the slaughter industry wants to regulate the term “meat” so that plant-based burgers and other alternatives to animal flesh cannot use the term. The industry is now lobbying in Washington and in states such as Missouri, where they’ve advanced a law to prevent the word “meat” from being used on anything other than the “edible portion of livestock or poultry carcass”…

Like the dairy industry, the meat industry seems to oppose transparent and descriptive labels. Ironically, while the animal agriculture industry argues for accuracy, it commonly uses misleading euphemisms such as “harvesting” to describe animal slaughter. If the goal is to be clear and transparent, the flesh of slaughtered animals should actually be called “the flesh of slaughtered animals” or “a portion of animal carcass”…

Rather than misleading consumers, undermining free speech and discouraging a discussion of unsavory truths in our industrial food system, agriculture needs to evolve. The good news is that despite regressive efforts by industry hard-liners, a growing number of businesses, including some with long traditions in animal agriculture, are investing in plant-based foods. They are working to provide nutritious food sustainably without causing needless violence. If we can live well without exploiting animals and causing unnecessary harm, why wouldn’t we?’ SOURCE…

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