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Faunalytics Animal Tracker 2018: Analysis & Takeaways

The perceived importance of animal welfare and protection has not changed significantly since 2009.

CHE GREEN: ‘From 2015 to 2018, the Animal Tracker questions show a small but consistent shift away from supporting animal protection and animal advocates. This includes a small, non-significant decline in favorability and small but significant decline in the perceived credibility of animal advocates. There was also a very small decline in people hearing about or discussing animal issues and modest declines in the perceived importance of animal welfare and protection. As noted, from 2015 to 2018 there was also a decline in people thinking that animal protection laws are adequate.

It is not entirely clear why we see these small, but meaningful changes from 2015 to 2018. If we were to speculate, the current U.S. political and media environment may be a contributing factor. The news is often dominated by other issues, leaving little space for animal protection topics. There also seems to be growing skepticism of different sources of information, perhaps due to claims of “fake news.” However, this is only conjecture and it remains uncertain if the trends observed from 2015 to 2018 will continue in the future.

Despite those recent changes, it is remarkable to see how little the overall Animal Tracker results have changed over the past ten years. The overall favorability of the animal protection cause is unchanged since 2009, while perceived credibility of animal advocates has declined slightly. The amount of discussion of animal issues has also declined slightly since 2009, but not significantly. The perceived importance of animal welfare and protection has not changed significantly since 2009. Overall, there were few meaningful changes from 2009 to 2018′. SOURCE…

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