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Report: Germany leading the way for vegan product launches

Germany narrowly beat the UK to the top spot, which accounted for 14% of new vegan product launches, while the USA completed the top three, accounting for 12% of new vegan products.

MARTIN WHITE: ‘Germany is the world leader for vegan product releases according to research from Mintel, as 15% of all global vegan food and drink products released between July 2017 and June 2018 were launched in the country. Germany narrowly beat the UK to the top spot, which accounted for 14% of new vegan product launches, while the USA completed the top three, accounting for 12% of new vegan products. According to Mintel, vegan products accounted for 5% of all food and drink products launched between July 2017 and June 2018, while vegan launches have more than doubled in the past five years, growing by 175% from July 2013 to June 2018…

Mintel’s report found that the rise of meat alternative products among younger consumers has helped to fuel the growth of the vegan market in the country, as 20% of 16-24-year-old Germans “had purchased meat alternatives in the three months before taking part in Mintel’s survey in 2017.” Furthermore, the report claims that 50% of all Germans consider that plant proteins are just as nutritious as animal proteins, while 17% think that plant protein tastes better than animal protein’. SOURCE…

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