ANIMAL RIGHTS
News, Information, and Knowledge Resources

Using virtual reality to show the reality of factory farming

I had always wished I could bring people into the facilities with me, so they could see them with their own eyes.

STEPHANIE STROM: ‘For years, animal-rights advocates trying to expose bad practices in the meat industry have surreptitiously shot grainy photographs and hand-held video. Now they have a more sophisticated weapon in their arsenal: the virtual-reality camera… Animal Equality released its third iAnimal, as it calls its 3-D films, a virtual-reality tour of conditions in dairy farms in Mexico, Germany and Britain. The VR technology allows viewers to “stand” in a barn and look all around, not just at the spot an advocate wishes to highlight. “I had always wished I could bring people into the facilities with me, so they could see them with their own eyes,” said Jose Valle, a founder of the group. “The experience is just not the same with traditional video”…

In one sign of how quickly the technology is being adopted among animal advocacy groups, Direct Action Everywhere also released a virtual-reality video on Thursday. It takes viewers into barns at Circle Four Farms in Milford, Utah, one of the largest pig production operations in the United States. The film shows sows with bloody and mangled teats; pregnant sows gnawing on the bars of the narrow stalls they live in until they give birth; and piglets clambering over and nibbling dead siblings… Wayne Hsiung, a founder of Direct Action Everywhere, which also fights for animal welfare, called the technology “a game changer for animal advocates”.’ SOURCE…

RELATED VIDEO:

You might also like

Leave A Reply

Your email address will not be published.

ENTER CAPTCHA CODE BELOW: