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Veganism set to top culinary trends of 2018, with Israel at the helm

4-TRADERS: ‘Tel Aviv was recently dubbed the “vegan capital of the world” by British newspaper ‘The Independent’. Plant-based food is slated to be the hottest culinary trend of 2018, according to many food trend lists, and Israel is well ahead of the game. New York-based international food and restaurant consulting company Baum+Whiteman has said that restaurants are way behind the curve when it comes to a rapid consumer shift to plant-based foods, but expect that to change in 2018.

“Millennials and Gen X and Zers are embracing ‘plant-based’ food while still young… and probably sticking with it. So we’re looking at a food industry divide… where plant-based products capture increasing shelf space in supermarkets but (so far) little space on restaurant menus,” the consultants said. They predicted that in the new year, more and more restaurants will offer vegan dishes, to catch up with the growing number of people who are embracing vegan foods.

According to data published by Baum+Whiteman, 83% of US consumers are adding plant-based foods to their diets to improve health and nutrition, while 62% do so for weight management. The firm also noted that 58% of adults drink non-dairy milk, and Google has seen a 90% increase in vegan searches in the past year’. SOURCE…


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